Non-smudging, everyday-natural best selling vegan mascara / .24 oz

Lily Lolo mascara is (as far as we can tell) one of the most frequently mentioned in healthy beauty circles as a Holy Grail mascara, and this Natural version is their classic original formula. It darkens and separates lashes perfectly and evenly, helping them hold a curl. What separates it from the pack, though, is that the creamy formula dries very quickly, which means that it is one of the least-likely-to-smudge clean mascaras we’ve tried. And it washes right off  — no tugging or pulling required — which makes it particularly kind to lashes and lids.

So what’s not to love about this vegan, fragrance free, sensitive-eyes-friendly, gluten free, basically beyond-reproach formula that also happens to be a crazy good value? Quite honestly, we can’t think of anything. If you’re going for an everyday natural look, this might be your Holy Grail mascara, too.